People who are considering putting their home on the market often as, “How do I find the best agent to sell my house?”
According to Kirk Pugh, Broker/Realtor with KBT Realty Group, the answer is counter-intuitive.
“The agent you hire to sell your house is probably not the person that’s going to bring the buyer to purchase your house,” says Kirk. “It’s not our job. Our job as sellers’ agents is to do a great job marketing your house, to have systems and processes in place to market your home so that we get it in front of the most people as fast as we possibly can, and then to to be fierce negotiators at the end, once we have a contract.”
When you are interviewing agents to sell you home, you should ask them:
- What sort of marketing do you have in place?
- Who do you have in place that is doing the marketing?
- What is your administrative process once my house goes under contract?
- Who is going to help me at every phase of the selling process? Is it going to be you, or somebody on your team?
- What systems do you have in place to mine your database for buyers who might be looking for a house like mine?
- What sort of advertising do you do? Do you do print, social media, traditional radio/television/billboard?
- Do you have vendor relationships that can help me through the process if I need a roofer, or a plumber, or a handyman to help me sell my house?
- Can you provide the information that will get me the resources I need at every stage of selling?
Experience and skills count for a huge part of selecting a seller’s agent, but it doesn’t stop there.
“Last, but not least, you need to be compatible with the agent that you are going to hire to sell your house,” emphasizes Kirk. “You don’t have to get married, but you are going to have to date for a little while.”
Ask the right questions. Make sure that you are hiring the right seller’s agent to sell your house.